Before Talking about the book Start With Why Summary, let’s discuss the book author Simon Sinek. Simon is a British American Author, Motivational Speaker, and marketing consultant. Simon is also a founder of SinekPartners. He is also an adjunct staff member of the RAND Corporation.

Start With Why Summary

Start With Why Summary

Brief Start With Why Summary

In this Book, Sinek Starts with a Fundamental Question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it. 

Start With Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Start With Why Full Summary:

Introduction:  Why Start With Why?

The author says that The ability to motivate people is, in itself, not difficult. It is usually tied to some external factor. Great leaders, in contrast, are able to inspire people to act. Those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be

gained. Those who truly lead are able to create a following of people who act not because they were swayed, but because they were inspired.

The author says that people who love going to work are more productive and creative, They go home happier and have

happier families. They treat their colleagues and clients and customers better. Inspired employees make for stronger companies and stronger economies.

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Chapter 1: Assume You Know

The author says that sometimes we make assumptions about the world and other things around us, and those assumptions are made sometimes with incomplete or false information, the author says that we make decisions based on what we think we know, but things can be different then we think, Do we seriously know why some organization and people succeed and why others don’t or do we just assume.?

The author says that if things don’t go as we expect then there’s something we have missed, the author says   There are other factors that must be considered, factors that exist outside of our rational, analytical, information-hungry brains.

The Author says that there is two type of people, the first type of people are such people who decide to manipulate the door to fit to achieve the desired result and there are those who start from somewhere very different. Though both courses of action may yield similar short-term results, it is what we can’t see that makes long-term success more predictable for only one. The one that understood why the doors need to fit by design and not by default.

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Chapter 2: Carrots and Sticks

Manipulation Vs Inspiration: The author says that there are two ways to Influence human behavior either you can manipulate it or you can inspire it, Typical manipulations include dropping the price, running a promotion, using fear, peer pressure etc.

when companies do not have a clear sense of why their customers are their customers, they tend to rely on a disproportionate number of manipulations to get what they need.

The price you pay for the money you make

Manipulations don’t breed loyalty, although they can drive sales. Over time, they cost more and more. And they increase the stress for both the buyer and seller.

The Author says that manipulations lead to transactions, not loyalty.

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Chapter 3: The Golder Circle

The Golden circle finds order and predictability in human behavior. Put simply, it helps us understand why we do what we do.

WHAT: every single company on the planet knows what they do.

HOW: are often given to explain how something is different or better, like USP or value proposition.

WHY: very few people can clearly articulate why they do what they do – what is your purpose, cause

or belief? When most companies and people think, act or communicate they do so from the outside in, from WHAT to WHY.

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